A great sales strategy is built on understanding your customer's wants and needs. The fact of the matter is that they are at your gym because they want to lose weight. (we know this, you know this)
BUT..... it's important to allow your prospects to be the one to tell you that they want to lose weight and for what reasons.
Your see, people always feel a closer connection to you and as if you understand them better only once they have had a chance to tell you about themselves.
Only if a prospect believes you truly understand their goals and why they are struggling do they also believe you can truly help them.
Therefore a small gym's sales process should begin with getting to know your prospect.
You do not want to make people feel like they are being sold a service. Instead, they must feel like they are being welcomed into a community where their goals will be met.
At Gym Authority 365
, there are 5 specific questions
that we teach our gym owners to always ask prospects.
Once these 5 questions are asked; your prospect will immediately feel as if your gym is different from all the rest, that you actually CARE about them, and that you can get them to where they want to be.
This is the beginning to closing them into a membership!