See Why Small Gyms Choose Gym Authority 365! See if Your Gym Qualifies
 
About Gym Authority 365
 
The first done for you gym lead generation agency to guarantee 100 leads every 30 days or we work for free. Gym Authority 365, where gyms go to finally become profitable. 
 
Sign Up for Free Gym Marketing Tips Weekly
 
All Your Information is Protected When You Sign Up
4 Reasons Why Your Gym is Struggling (Video)
 
Written by Dino Gomez 
The lifeblood of a profitable gym is lead generation. Without leads your gym, kickboxing studio, yoga studio, spin studio, or affiliate crossfit is destined to fail. 

A consistent flow of new leads is the only way to profitability in the fitness industry. Perhaps you know this. But there's more. Way more to share.
2
Lead flow is the driver of your gym's profitability because member turnover is evitable.

1
  • Member's Quit
  • Become Sick
  • Move Out of Town
  •  Get Bored
  •  Become "Too Busy" with work
 
It is your lead flow that keeps you in business and ultimately grows your gym's membership base, raises prices, and drives profitability. 

The mistake most gym owners make is that they invest zero dollars into acquiring new leads. 

Instead, most gym owners rely on "word of mouth marketing" A.K.A. referrals. We call this in the biz, "wishful marketing". 


Here's how you know if you've fallen victim to wishful marketing:
1
  •  Referrals are your main lead source
  •  You post on Social Media for a few likes
  •  Your pricing is based on your competitor's pricing
  •  You offer the un-original "1-day free pass" or "7-day trial"
  •  You've grandfathered members into a monthly price of half what you should be charging
  •  You don't know your numbers (cost per lead, avg. member lifetime value, churn rate, etc)
1

Wishful marketing is no way to run a business. A profitable business is run by numbers and math.
1
A Profitable Gym is Run By Numbers and Math
A profitable gym knows their numbers and spends money to make more money. 

Here's an example of what this looks like.

A profitable gym will put in $100 to acquire 10 leads with the understanding that one of those 10 leads becomes a member paying you back $100/month. 

*(This gym also knows a member stays with them 6 months on average. So each member is worth $600. )

This gym pays $100 in advertising, receives back $600 in revenue, and profits $500. Then they rinse and repeat. 

That's it. That is how a business is run. It is run by numbers. 

Seems simple enough right? Or is it? 

1
See: The Secret Marketing Strategy Driving Profitable Gyms! Do you Know What You're Doing Wrong?
 
Gym Marketing: The Secret Sauce 
The secret to a profitable gym is a few things. You need to know your numbers, you need a consistent lead flow, you need to acquire members at 1/4 the cost of the average member lifetime value, and you need to focus only on running your gym (not marketing).

Luckily, that's where https://www.gymauthority365.com/ comes in. We specialize in affordable lead acquisition with minimal upfront costs and leads guaranteed or we don't get paid. 

Give us a shot. There's no risk to you. 


 
Additional Free Training

About Author: Dino Gomez

Dino Gomez is the founder of Gym Authority 365, where we guarantee 100 leads to your small gym in 30 days or we work for free. He is a 10-year internet marketing veteran, lead generation expert, owns multiple marketing agencies, and is a well known consultant to business owners across the world.   
1
As Featured in: 
FB Comments Will Be Here (placeholder)
About Us

Resources
Share Us on Social Media