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About Gym Authority 365
Gym Authority 365 specializes in growing small gyms across the world. We have clients in many countries and provide a mix of a done for you service with consulting, templates, sales scripts, and training to help you systemitically grow your gym. See our countless testimonials here and apply for our money back guarantee offer!
Gym Marketing Tips
Gym Case Study: How We Generated 254 Leads & $16,000 In Revenue in 3 weeks!
Written by Dino Gomez 
The lifeblood of a profitable gym can be broken down into 3 pillars (acquiring more members, keeping members longer, maximizing revenue per member ).

Today we're going to focus on the first pillar which is lead acquisition. Without leads your gym, kickboxing studio, yoga studio, spin studio, or affiliate crossfit is destined to fail. 
Lead flow is the driver of your gym's short term profitability because member turnover is inevitable. (short term because the other pillars are keeping members longer and selling them more services).

  • Member's Quit
  • Become Sick
  • Move Out of Town
  •  Get Bored
  •  Become "Too Busy" with work
It is your lead flow that keeps you in business and ultimately grows your gym's membership base, raises prices, and drives profitability. 

The mistake most gym owners make is that they invest zero dollars into acquiring new leads. 

Instead, most gym owners rely on "word of mouth marketing" A.K.A. referrals. We call this in the biz, "wishful marketing". 

Here's how you know if you've fallen victim to wishful marketing:
  •  Referrals are your main lead source
  •  You post on Social Media for a few likes
  •  Your pricing is based on your competitor's pricing
  •  You offer the un-original "1-day free pass" or "7-day trial"
  •  You've grandfathered members into a monthly price of half what you should be charging
  •  You don't know your numbers (cost per lead, avg. member lifetime value, churn rate, etc)

Wishful marketing is no way to run a business. A profitable business is run by numbers and math.
A Profitable Gym is Run By Numbers and Math
A profitable gym knows their numbers and spends money to make more money. 

Here's an example of what this looks like.

A profitable gym will put in $100 to acquire 10 leads with the understanding that one of those 10 leads becomes a member paying you back $100/month. 

*(This gym also knows a member stays with them 6 months on average. So each member is worth $600. )

This gym pays $100 in advertising, receives back $600 in revenue, and profits $500. Then they rinse and repeat. 

That's it. That is how a business is run. It is run by numbers. 

Seems simple enough right? Or is it? 

Photo of our client's gym during their boot camp. Ya, that's full house!
How We Generated 254 Leads for $1.60 Each!
Gyms come to us because they need leads! The problem these small gym owners face is two fold:

1). They are barely profitable and don't have money for marketing
2). They lack leads hence why they are struggling to turn a profit

That viscious cycle thing......

The Solution: A Revolutionary Gym Marketing Program
At Gym Authority 365 we work with a lotta gyms and help them generate a 5-10x ROI on their investment. 

Recently we generated 254 leads for $1.60 each in just 3 weeks for a 9 Round Fitness franchised location.  How did we do it? Here's an overview play by play. 
1. We Crafted a Unique Offer
Every gym on the face of this earth offers a "1 day pass" or "7 day trial". Although this used to be effective, it is no longer unique. 

When your offer mimics the other 20 gyms in a 5 mile radius why would anyone choose you over them? 

Your first guess may be pricing but.... you all probably have similar pricing so that's not it.

What you really need is a unique offer. That's what we did for 9 Round Fitness. We crafted a unique offer that would get people's attention and get them in the door of the gym. 

The key here is to get people to come to you. Only after they have met you, experienced your gym, invested time to come to you, trust you, and like you; will they buy from you! 

If you know your numbers well (such as average lifetime value of a member) you'll understand what you can afford to do upfront to get people in the door. 

What was our unique offer? It's one we only reveal to our risk free clients. But we can say it is a special type of bootcamp where prospects pay $399 for a trial of your gym.

 In this example our client signed up 40 clients at $399 each! That's get us to the $16,000 mark. (Psss.. our client couldn't fit any more than 40 members in or it would have been a lot more)

Risk free as in we guarantee our gym clients they make big money in their first 30 days with us. Oh yeah, our clients don't pay us until we get results. (we know your small gym is cash flow strapped and our program works so we are confident enough to offer this to you if you qualify). Learn more about our program at Gym Authority 365 and if you qualify here. 

See: The Secret Marketing Strategy Driving Profitable Gyms! Do you Know What You're Doing Wrong?
Here's a photo our client put together of 8 of the 40 local residents who signed up to the boot camp at $399 each!
2. We Made Pricing Adjustments
People don't care as much as you think about your prices. They care about results! That's it, results! 

And they care about pricing..... but not the way you understand it. People care about pricing in the manner of whether they feel they are getting a valuable deal. 

So how do you make your prospects feel like they are getting a great deal?

You overdeliver on your services, you make they feel like an individual, you get to know them, provide them a high benchmark monthly pricing option in order that they opt for a longer term committment at a greatly reduced monthly rate. 

Here's an example. 

Your gym charges $50/month currently but you should be charging $100/month. You meet a prospect and get to know them. (more on this later). 

You explain to your prospect that your monthly rate is $150/month on a month to month basis OR... they can sign into a year contract at $100/month and save a ton of money! 

Now your prospect feels like $100/month is a great deal!

If this sounds simple that's because it is but there's way more to it. Everybody uses that trick right? 

Well we use it in combination with our boot camp prices. Something you'll learn inside our program. 
3). We Advertised on Facebook and Focused On Clicks First
Facebook advertising is incredible because we can choose the demographics, geography, and interests of an audience we would like to run our advertisements too. 

But Facebook ads don't work unless you can grab the attention of your audience away from the friends and viral videos they are watching. 

How do you grab your audiences attention to seek out your gym? 

You make an irrestible and incredible offer. Anything short of an amazing offer will go ignored. So that's what we did. We created a unique offer (point #1) that grabbed our audiences attention and got them to click on the ad. 

We have a photo of one of the video ads below. We had to chop out the ad text copy since that reveals our unique offer (have to be fair to clients and keep that secret sauce for them).

Then we sent this traffic to a custom landing page that did several things to help convert that traffic into a lead. (continued below) 
Example screenshot of our landing page above (only a portion of it.... can't give it away) 
4). We Built A Custom Landing Page & Focused On Conversions
Now that we had great attention-grabbing unique offer, had filmed our client on camera to use in the Facebook advertising campaign, and were recieving clicks on our ads; we designed a custom landing page to receive this web traffic. 

Landing pages are a huge part of a Facebook ad campaign's success and are often done incorrectly. 

A great landing page does the following: 
  •  Recites the Same Offer that was made in the advertisement
  •  Builds trust thru testimonials and graphics 
  •  Is mobile friendly 
  •  Loads quickly
  •  Connects to an autoresponder 
  •  Forwards the Lead Info Correctly and Promptly
  •  Rebutles all potential doubts/fears
  •  Answers common questions
  •  Provides Incentive for Providing accurate lead info (name, email, telephone)
  •  Provides Driving Directions to Your Gym 
  •  Allows for A/B testing so you can try different variations of a landing page to see which works best
On this landing page we tested and tested several different variations of copy, colors, images, image placement, text placement, and format until we found a winner!

Now we were collecting leads by the dozens. 
You should be collecting 7-10 leads per day! This is what a real email inbox should look like above.
5). We Ran Retargeting Ads to Anyone Who Visited Our Landing Page But Didn't Sign Up
With Facebook ads we have the ability to target very specific audiences including audiences whom have visited a webpage we own. 

During this campaign we ran what are called, "Retargeting ads" to anybody whom had clicked our ad (showing interest in our offer), but that did not convert into a lead. 

Our retargeting ads were then shown to everybody who was so close to converting but that bounced away last second before giving us their name, email, and phone number. 

These ads were a bit different than the first ones and prompted the audience to take action before our special offer closed permanently. Our retargeting ads along with some other technical advertising strategies helped us grab additional leads that had almost slipped away. 

In the end we generated 258 leads for $1.60 each!!!

Here is a screenshot from the end results of our advertising campaign. (below)

6). We Coached Our Client On How to Follow Up With Leads
Saying the right thing at the right time makes all the difference in the world. For example, have you ever been interested in buying something only to change your mind days later?

At Gym Authority 365 we don't just generate leads we generate revenue and a massive ROI for our clients. 

We consult our gym owners and their trainers on how to close leads and transition them into paying members by providing a short video series on sales psychology as it relates to the fitness industry. 

As we began to generate leads for 9 Rounds Fitness, our clients were quick to follow up with these leads in the fashion in which we instructed. 

This ensured a higher lead to show ratio at the gym!

30 Day Results of Our Campaign
$16,000 in Additional Revenue and We're Not Done!
Currently we are at the 30 day marker of our campaign with 9 Round Fitness. So far we have generated 258 leads for $1.60 each!

Of these 258 leads our client has closed 40 of them into a short term "test drive" fitness program at $400 per sign up. 

***Our client only had room for 40 members before they needed to hire more staff. They still have the rest of the leads to sign up later!

If you do the math: 40 x $400 = $16,000 in additional revenue in 30 days 

9 Rounds Brought in $16,000 in additional revenue in 30 days from our campaign!  See if you qualify for our lead gen program here!

These are new signups only so 9 Rounds is still bringing in the revenue they had prior to our program with their old members.

But it gets better. 

We have also consulted 9 Rounds on how to transition these 40 "test drive" members into annual contracts using several different sales, pricing, service, and fitness results strategies. 

Shortly we will hear the results on how many of these 40 "test drive" members have opted into an annual contract. 

We expect the results of this campaign to be near an additional $30,000 in revenue in just 30 days!

We know this based upon average close ratios, pricing, and working with past and current new clients. 

So there you have it. 

Your small gym can be the successful and profitable gym you've always wanted once you understand and implement a few key elements and principles into your marketing. 

Gym Authority 365
As featured in: 
The secret to a profitable gym is a few things. You need to know your numbers, you need a consistent lead flow, you need to acquire members at 1/4 the cost of the average member lifetime value, and you need to focus only on running your gym (not marketing).

Luckily, that's where comes in. We specialize in affordable lead acquisition with minimal upfront costs and leads guaranteed or we don't get paid. 

Give us a shot. There's no risk to you

Additional Free Training

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Video Training on the 4 Major Mistakes Small Gyms and Crossfit Boxes Are Making.
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Low Income Market, No Problem. 34 leads in 6 Days. Case Study Here. 

Market's Don't Matter. Marketing Does. See how we are off to a fast start on our newest campaign. 
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About Author: Dino Gomez

Dino Gomez is the founder of Gym Authority 365, where we guarantee 100 leads to your small gym in 30 days or we work for free. He is a 10-year internet marketing veteran, lead generation expert, owns multiple marketing agencies, and is a well known consultant to business owners across the world.   
Gym Owners Here's What To Do Next:
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2). Fill Out an Application 

3). Schedule a Discovery Call 

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