Every gym on the face of this earth offers a "1 day pass" or "7 day trial". Although this used to be effective, it is no longer unique.
When your offer mimics the other 20 gyms in a 5 mile radius why would anyone choose you over them?
Your first guess may be pricing but.... you all probably have similar pricing so that's not it.
What you really need is a unique offer. That's what we did for 9 Round Fitness. We crafted a unique offer that would get people's attention and get them in the door of the gym.
The key here is to get people to come to you. Only after they have met you, experienced your gym, invested time to come to you, trust you, and like you; will they buy from you!
If you know your numbers well (such as average lifetime value of a member) you'll understand what you can afford to do upfront to get people in the door.
What was our unique offer? It's one we only reveal to our risk free clients. But we can say it is a special type of bootcamp where prospects pay $399 for a trial of your gym.
In this example our client signed up 40 clients at $399 each! That's get us to the $16,000 mark. (Psss.. our client couldn't fit any more than 40 members in or it would have been a lot more)
Risk free as in we guarantee our gym clients they make big money in their first 30 days with us. Oh yeah, our clients don't pay us until we get results. (we know your small gym is cash flow strapped and our program works so we are confident enough to offer this to you if you qualify). Learn more about our program at Gym Authority 365 and if you qualify here.