Most small gym owners work long hours.
Let us take a running guess at what your day looks like.
1). You wake up exhausted at the crack of dawn to instruct/ open your gym
2). You train 1-2 classes/ clients in the middle of the day (or more)
3). You talk to several unhappy members
4). You try to sell several new prospects (more like people walking past your gym)
5). You send out an email blast or post on Facebook
6). You attend a training on how to market your gym
7). You skip lunch/ eat unhealthy since you're pressed for time
8). You clean/ work on facility and or equipment management
9). You consult staff/ hire/ fire
10). You review your revenue in your CRM
11). You wonder why you thought running a gym would be fun/ easy
12). You make up reasons in your head why running a gym is hard
13). You train another client/ run a class
14). You go home late and exhausted
15). You stay up past your bedtime trying to learn complex marketing strategies
16). You do it all again the next day
Sound fairly accurate? We know.
The problem with this picture is there's just not enough time in the day. So why are you adding more to your plate by attempting to learn lead generation?
Profitably gym owners and business owners alike: delegate!
Just as you hired or plan to hire a young personal trainer at $10/hour to help run a few classes you need to also delegate your marketing.